Digital leadership and its role in developing cyber marketing )An exploratory study of a sample of digital marketing organizations)

Abstract

The current study aims to determine the extent of the impact of digital leadership represented by (digital competence, digital insight, digital culture, digital strategy) on cyber marketing in digital marketing organizations. While the problem of the study was represented by the entry of technology into several fields, starting from organizations and ending with customers, the research problem is crystallized by asking the following: Does digital leadership contribute to enhancing cyber marketing? The research used the descriptive and analytical method. The questionnaire form was adopted as the main tool for collecting data, and it was distributed to (98 ) was randomly assigned to digital leaders using an electronic questionnaire used for this purpose, and the data was analyzed using the SPSS program. The study concluded that digital leadership has a positive impact on cyber marketing. The study recommends the need to develop digital leadership concepts and train leaders in these modern methods with the aim of developing marketing. Cyber, which is one of the modern trends in management.