The mediating role of proactive behavior in the relationship between green intellectual capital and entrepreneurial orientation of organizations

A survey study of the opinions of a sample of employees at Al-Manara Private University in Maysan Governorate.

Abstract

The current study aims to identify the role of proactive business behavior in the relationship between green intellectual capital and entrepreneurial orientation of organizations by conducting a survey study of the opinions of a sample of employees at Al-Manara Private University and by using the descriptive analytical approach for a sample of (200) affiliates. The data were statistically processed using (SPSS V.26) and (AMOS V.25) programs. The results of the current study showed a positive impact of green intellectual capital on entrepreneurial orientation, and this impact increases with the presence of the mediator (proactive behavior). These results indicate the need to strengthen the university's relations with strategic partners and increase practices related to environmental protection, which can ultimately lead to achieving entrepreneurial success and ensuring its survival in competitive environments. Therefore, we call on specialists to conduct further studies on these variables in other organizations and in different countries.