The Social Legacy of Imams Al-Husayn and Al-Abbas (Peace Be Upon Them) and Its Influence on Tourist Behavior (A Social Study of the Arbaeen Pilgrimage(

Abstract

   This study examines the social legacy of Imam al-Husayn and Imam al-‘Abbas (peace be upon them) and its influence on tourist behavior, with a particular focus on the Arbaeen pilgrimage as a field model for visitors’ interaction with this social and religious heritage. The research aims to explore the causal relationship between the dimensions of this social legacy represented in the customs and popular traditions associated with the two Imams and the positive social behavior of tourists, by analyzing how such practices foster shared values and social communication during participation in religious events. The study adopted a field-based methodology consisting of interviews and questionnaires to ensure direct data collection from tourists and participants in the Arbaeen pilgrimage, followed by social analysis to uncover the nature of the relationship between social heritage and tourist behavior. The findings reveal that the popular traditions associated with the two Imams effectively contribute to strengthening social bonds among visitors and encourage positive behaviors such as cooperation and mutual respect. Moreover, the study highlights the scarcity of prior research addressing the impact of the social legacy of Imam al-Husayn and Imam al-‘Abbas on tourist behavior, underscoring the need for further field studies to better understand the role of this legacy in guiding the social and cultural conduct of tourists during religious occasions.