The Role of Brand in Reducing Customer Stress: Theoretical study in marketing

Authors

  • Zahra Asad Sia Bandar University of sulaimani, College of Commerce

DOI:

https://doi.org/10.36325/ghjec.v22i2.21321

Keywords:

Brand; Customer Stress, Marketing

Abstract

 This research seeks to provide a philosophical framework for the role of brands in reducing customer stress from a marketing perspective and by using many Arabic and English researches and studies in order to achieve the study objectives and provide answers to its questions, which are as follows:

  1. What is the concept of a brand?
  2. What is the importance of brands in the business context?
  3. What is meant by purchasing decisions?
  4. What is the concept of customer stress?
  5. What are the policies for reducing customer stress?

6.What is the role of brands in reducing customer stress?

The study attempted to reach logical answers to the study questions by seeking to provide a conceptual framework for the brand and highlighting its importance in the business context, discussing the topic of the consumer's purchase decision and the concept of customer stress, which is a new topic in marketing literature, and its importance in the strategic orientation towards simplification in marketing, and discussing the necessary policies to reduce customer stress by evaluating the vital role of the brand in this field.

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Published

2026-07-13

Issue

Vol. 22 No. 2 (2026): Al-Ghary Journal for Economic and Administrative Sciences

Section

Articles

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Copyright (c) 2026 زهره اسد سيه بندر

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How to Cite

Bandar, Z.A.S. (2026) “The Role of Brand in Reducing Customer Stress: Theoretical study in marketing”, Al-Ghary Journal of Economic and Administrative Sciences, 22(2), pp. 617–640. doi:10.36325/ghjec.v22i2.21321.

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