Qualitative Marketing Techniques and Their Role in Supporting Strategies M. Porter Competitiveness in The Organization-An Applied Study in a sample of Business Organizations in The Iraqi Market-General company for Central Markets

Abstract

Our research aims to study the marketing function in business organizations that rely on many technologies that contribute to supporting various activities in practice and the corresponding intellectual level of details related to this function and demonstrate the effectiveness of qualitative marketing techniques in supporting the process of adopting strategies M. Porter competitiveness in the scientific reality of production and marketing business organizations by clarifying these qualitative techniques and focusing on (body language and Barcode), as the research was applied at the general company for Central Markets in the Middle Euphrates and included (60) people for each technique, i.e. (120) individuals of qualitative techniques (body language , The data was collected by a survey and each survey contained 10 Questions and was analyzed by the SPSS V26 program, the research found a strong relationship between qualitative techniques and M strategies.Porter competitiveness, as well as the presence of an integrated framework helps to clarify this relationship.