Quality of Social Communication as Mediator on the Relationship between Stealth Marketing and Re-Engineering Customer Relationships (An analytical study of sample for marketers views at the retail stores in najaf)

Abstract

Purpose: the proposal will focus on marketing by gathering three variables (quality social of communication, stealth marketing, and reengineering customer relationship) to figure out the relationship and effects among them. Also, to establish the roll of quality social of communication as a moderator to enhance the negative relation between stealth marketing and re-engineering customer relationship. Objectives: understand the importance of Quality of Social Communication and to understand the importance of social customer relationship management and compare it with traditional customer relationship management. Also, understanding the relationship between Quality of Social Communication and stealth marketing. In addition, find out the negative role of stealth marketing on re-engineering customer relationship. Methodology: formulating the research design depend on the objectives that should be achieved. So, hypothesis will determine to understand the relation and effect among the three variables. As well as judgmental sample will be used. Moreover, the study will use quantitative research technique to collecting data by questionnaire. Lastly, there searcher will use Statistical Package for the Social Sciences (SPSS)program to analyze the data which is collected by the questionnaire