The effect of fear marketing on the psyاhological stability of the customerAn analytical study of the opinions of a sample of employees of the Najaf Health Department
DOI:
https://doi.org/10.36322/jksc.175(c).18521Keywords:
Fear marketing, customer psychological stability, (Al- Sadr Teaching Hospital، Al-Hakim General، Martyr Hassan Hallus)Abstract
The current study aimed to know the nature of the relationship and the effect between the psychological stability of the customer (the patient) and the marketing of fear that customers were exposed to during the Corona crisis. The application was carried out in Al-Sadr Teaching Hospital، Al-Hakim General Hospital and Martyr Hassan Hallous Hospital، taking into account the opinions of a sample of the various medical staff and what are the means that are used in the face of health risks resulting from the Covid 19 epidemic، in order to create a state of family and psychological stability for the customer. The study identified its main question on the field side ((Whenever there is interest by hospital workers، the study sample in reducing the marketing of fear and panic، this contributes to increasing psychological stability، and this study contributed to addressing a field problem as a result of the epidemic that killed the whole world. The study used the questionnaire as a main tool in data collection، as (270) questionnaires were distributed to a sample of
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المراجع:
أولاً: المراجع العربية:
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21. Nweke، C. C. (2013). Social stability within the Nigerian State. UJAH: UNIZIK Journal of Arts and Humanities، 14(3).
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23. Pérez-Mengual، N.، Aragonés-Barbera، I.، Moret-Tatay، C.، & Moliner-Albero، A. R. (2021). The relationship of fear of death between neuroticism and anxiety during the covid-19 pandemic. Frontiers in Psychiatry، 501.
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26. Ramachandran، T.، Wardani، I. A. K.، & Setyawati، L. The prevalence of panic dis-order among English Class students at Medical Faculty، Universitas Udayana، Bali، Indonesia in 2018. Age، 20 (51)، 57-3.
27. Roy-Byrne، P. P.، Craske، M. G.، & Stein، M. B. (2006). Panic disorder. The Lan-cet، 368(9540)، 1023-1032.
28. Steimer، T. (2002). The biology of fear-and anxiety-related behaviors. Dialogues in clinical neuroscience، 4(3)، 231.
29. Wang D، Hu B، Hu C، et al. Clinical characteristics of 138 hospitalized patients with 2019 novel coronavirus–infected pneumonia in Wuhan، China. JAMA. 2020; 323 (11)، 1061-9.
30. Yuen، K. F.، Wang، X.، Ma، F.، & Li، K. X. (2020). The psychological causes of panic buying following a health crisis. International journal of environmental research and public health، 17 (10)، 3513.
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2. Al-Masri، A. R. I. (2020). Impulsive Buying Behavior and Its Relation to the Emotional Balance. Int. J. Psychol. Brain Sci، 5، 5-20. DOI: https://doi.org/10.11648/j.ijpbs.20200501.12
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14. Huang C، Wang Y، Li X، et al. Clinical features of patients infected with 2019 novel coronavirus in Wuhan، China. Lancet. 2020; 395 (10223)، 497-506. DOI: https://doi.org/10.1016/S0140-6736(20)30183-5
15. Lennon، R.، Rentfro، R.، & O'Leary، B. (2010). SOCIAL MARKETING AND DISTRACTED DRIVING BEHAVIORS AMONG YOUNG ADULTS: THE EFFECTIVENESS OF FEAR APPEALS. Academy of marketing studies journal، 14(2).
16. Leppma، M.، Szente، J.، & Brosch، M. J. (2015). Advancements in addressing children's fears: a review and recommendations. The Professional Counselor، 5(2)، 261. DOI: https://doi.org/10.15241/ml.5.2.261
17. Lins، S.، & Aquino، S. (2020). Development and initial psychometric properties of a panic buying scale during COVID-19 pandemic. Heliyon، 6(9)، e04746. DOI: https://doi.org/10.1016/j.heliyon.2020.e04746
18. Long، V. J.، Koh، W. S.، Saw، Y. E.، & Liu، J. (2021). Vulnerability to rumours during the COVID-19 pandemic in Singapore. Ann Acad Med Singap، 50(3)، 232-40. DOI: https://doi.org/10.47102/annals-acadmedsg.2020523
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20. Matyash، N.، & Volodina، J. (2015). Psychological stability of orphans in crisis situations. Procedia-Social and Behavioral Sciences، 214، 1070-1076. DOI: https://doi.org/10.1016/j.sbspro.2015.11.707
21. Nweke، C. C. (2013). Social stability within the Nigerian State. UJAH: UNIZIK Journal of Arts and Humanities، 14(3). DOI: https://doi.org/10.4314/ujah.v14i3.9
22. Peng، Y.، & Wang، J. (2021). Rumor Detection Based on Attention CNN and Time Series of Context Information. Future Internet، 13(11)، 267. DOI: https://doi.org/10.3390/fi13110267
23. Pérez-Mengual، N.، Aragonés-Barbera، I.، Moret-Tatay، C.، & Moliner-Albero، A. R. (2021). The relationship of fear of death between neuroticism and anxiety during the covid-19 pandemic. Frontiers in Psychiatry، 501. DOI: https://doi.org/10.3389/fpsyt.2021.648498
24. Perrotta، G. (2019). Panic disorder: definitions، contexts، neural correlates and clinical strategies. Current Trends in Clinical & Medical Sciences، 1.
25. Perrotta، G. (2019). Panic disorder: definitions، contexts، neural correlates and clinical strategies. Current Trends in Clinical & Medical Sciences، 1. DOI: https://doi.org/10.33552/CTCMS.2019.01.000508
26. Ramachandran، T.، Wardani، I. A. K.، & Setyawati، L. The prevalence of panic disorder among English Class students at Medical Faculty، Universitas Udayana، Bali، Indonesia in 2018. Age، 20 (51)، 57-3.
27. Roy-Byrne، P. P.، Craske، M. G.، & Stein، M. B. (2006). Panic disorder. The Lancet، 368(9540)، 1023-1032. DOI: https://doi.org/10.1016/S0140-6736(06)69418-X
28. Steimer، T. (2002). The biology of fear-and anxiety-related behaviors. Dialogues in clinical neuroscience، 4(3)، 231. DOI: https://doi.org/10.31887/DCNS.2002.4.3/tsteimer
29. Wang D، Hu B، Hu C، et al. Clinical characteristics of 138 hospitalized patients with 2019 novel coronavirus–infected pneumonia in Wuhan، China. JAMA. 2020; 323 (11)، 1061-9. DOI: https://doi.org/10.1001/jama.2020.1585
30. Yuen، K. F.، Wang، X.، Ma، F.، & Li، K. X. (2020). The psychological causes of panic buying following a health crisis. International journal of environmental research and public health، 17 (10)، 3513. DOI: https://doi.org/10.3390/ijerph17103513
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