Strategic Perseverance and Its Role in Adopting Adaptive Marketing PracticesAn Analytical Study of the Opinions of a Sample of Workers in Drug Stores in Najaf Governorate
DOI:
https://doi.org/10.36322/jksc.180(B).24027Keywords:
Strategic perseverance, adaptive marketing practices, drug stores in Najaf AshrafAbstract
Purpose: The current study aims to identify strategic perseverance and its role in adopting adaptive marketing practices / an analytical study of a sample of the opinions of workers in drug stores in Najaf Governorate.
Design/Methodology: The study problem was defined by a number of questions, the most important of which were (Is strategic perseverance a function in adaptive marketing? What is the size of the impact of the contribution of strategic perseverance in adaptive marketing?) ". And how important is it to them. And what is the nature and level of interest in the industrial sector, specifically in the organization under study. The study community (workers in drug stores in Najaf Governorate) represented if the number of distributed questionnaires reached (140) questionnaires. After sorting and checking the data, the number of questionnaires valid for analysis reached (128) questionnaires out of a total of (135) questionnaires that were retrieved. The current study sought to select a number of main and sub-hypotheses related to the correlation and influence relationships between the study variables. In order to answer the questions related to the study problem and reach the set goals, and in order to process the data, many statistical methods were used (normal distribution, arithmetic mean, exploratory and confirmatory factor analysis, and structural equation modeling) using the program Statistician SPSS25) and Smartpls program and Amose program v.25.
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