Spiritual marketing and its role in sustainable tourism industry: An analytical research of opinions of a sample of tour guides in Al- Najaf Al-Ashraf Governorate

Abstract

Abstract

The current research aims to know the relationship between spiritual marketing and sustainable tourism and the importance of this research contributes to enrich the literary, scientific and field of marketing and tourism through the views of a sample of non-potential tour guides in Al – Najaf Al- Ashraf, where the targeted tourism companies have been targeted by the Najaf Tourism Commission Only 87 questionnaires were distributed to 100 tourist questionnaires and 64 questionnaires were obtained for statistical analysis with a response rate of 64% of the number of tour guides and analyzed by SMART PLS and SPSS v.20 programs. In the reduction of the knowledge gap between its variables, the researchers reached a set of conclusions, the most important of which is that spiritual marketing achieves harmony and full harmony with the dimensions of sustainable tourism, because of the similarity of the goals and objectives that each seeks to provide distinguished tourism services provided to tourists. The study recommends the provision of adequate requirements for the adoption of sustainable tourism to suit the reputation and prestige of Al – Najaf Al- Ashraf .