The role of organizational creativity in achieving strategic excellence - an exploratory study of the opinions of a sample of managers in the Kufa Cement Factory

Abstract

Relationship Determining the correlation and impact of organized creativity in achieving excellence, and identifying the most prominent obstacles without achieving this, and the importance of research in highlighting the impact that occurs “organized creativity” through its dimensions (sensitivity to problems, originality, flexibility, fluency, risk and challenge) in “strategic excellence” in its dimensions (Circles of influence, competitive pressure and competitive formation). The questionnaire was used as a tool for collecting the necessary data and information, and a sample was tested, represented by the higher departments, heads of departments, directors of people and means in the Kufa laboratory. The arithmetic mean relationship, standard deviation coefficient, coefficient of variation and Pearson's correlation through statistical programs (SPSS V.24; Amos V.23). The results that have been published appear in improving the development and improving the development and improving the development and improvement of products and their improvement and development, showed their interest in excel in the business, and improving the performance of the work in the development and improvement of the performance of the work of his competitors. Influencers in the sphere of influence, in light of its limited quest to dominate the market before them, and the ability of the laboratory to search for ways and renewable approaches to develop the development of excellence for the laboratory