The role of blockchain marketing algorithms in enhancing digital interaction for telecommunications companies’ customers )Zain, Asia Cell and Korek(

Abstract

This study aims to explore the potential role that blockchain algorithms play in enhancing the digital interaction of customers in the communications technology sector, by distributing 88 questionnaires among employees of Zain Telecom, Asia Cell, and Korek in IT technology departments. Data was collected to analyze the extent of the potential impact of algorithms. Blockchain improves customer experience.

The researchers used questionnaire methodology to understand employees’ beliefs and opinions about the impact of blockchain algorithms in developing customer interaction. After analyzing the data, the results showed a clear link between adopting this technology and raising the level of digital interaction for customers.

One of the most important conclusions is that the use of blockchain algorithms can contribute to improving customer experience and digital interaction, and the application of these algorithms in the companies concerned requires following specific policies aimed at developing services and strengthening relationships with customers.

Therefore, one of the most important basic recommendations stresses the need to continue research and development in this field to achieve greater sustainability and competitive superiority, and also to enhance awareness and training of its staff on using and adopting these algorithms.