The impact of artificial intelligence in building a smart organization in Irbid Electricity Company: digital culture is a modified variable

Abstract

The study aimed to identify the impact of artificial intelligence in building a smart organization in Irbid Electricity Company: Digital culture is a moderating variable, and the study community consisted of leadership positions in the company, and the sample was (114) individuals, and the data were analyzed and hypotheses were tested using hierarchical multiple regression analysis, and the study concluded that there were high levels of building a smart organization, while the levels of using artificial intelligence and digital culture were at an average level, and it was found that there is an impact of artificial intelligence on building a smart organization with the presence of digital culture, and the study recommended the necessity of holding training courses and continuing education programs with the aim of defining the dimensions of the smart organization and the dimensions of artificial intelligence and digital culture and working to enhance them.