e Impact of Strategic Physiognomy on Achieving Entrepreneurial Performance: An Analytical Study at the Oil Projects Company / Karbala Refinery Project Authority

Abstract

Purpose: This study aimed to examine the impact of strategic physiognomy on achieving entrepreneurial performance at the Oil Projects Company/Karbala Refinery Project Authority. Specifically, it investigated the influence of the dimensions of strategic physiognomy-empowerment, inspiration, and deep understanding-on entrepreneurial performance through its dimensions of organizational innovation, strategic renewal, and venturing.

Methodology: The study adopted a descriptive-analytical research approach. A structured questionnaire was employed as the primary instrument for data collection from a sample of administrative leaders, managers, and department heads at the Oil Projects Company/Karbala Refinery Project Authority. A total of 302 valid questionnaires were obtained for statistical analysis. Data were analyzed using SPSS V.26 and SmartPLS, applying descriptive statistics, normality testing, confirmatory factor analysis (CFA), and Partial Least Squares Structural Equation Modeling (PLS-SEM).

Findings: The findings revealed that both strategic physiognomy and entrepreneurial performance were perceived at a satisfactory level within the surveyed organization. The results also demonstrated a statistically significant positive effect of strategic physiognomy on entrepreneurial performance (β = 0.549, p < 0.05). Strategic physiognomy explained 30.2% of the variance in entrepreneurial performance. Furthermore, all dimensions of strategic physiognomy exerted significant positive effects on entrepreneurial performance, with deep understanding showing the strongest influence, followed by inspiration and empowerment.

Originality/Value: This study provides empirical evidence regarding the role of strategic physiognomy in enhancing entrepreneurial performance within the Iraqi oil sector. It contributes to the existing literature by addressing a knowledge gap concerning the relationship between these two constructs and offers practical insights for developing strategic leadership practices that enhance entrepreneurial performance, organizational sustainability, and competitive advantage.