The role of cyber marketing in attracting customers to Asia Cell Company in some governorates of the Middle Euphrates (Najaf, Karbala, Babylon) from the point of view of employees

Abstract

The research aimed to test the relationship of correlation and influence between the independent variable: cyber marketing through its dimensions (cyber attraction techniques, cyber retention, cyber learning and cyber communication) and the dependent variable: customer attraction through its dimensions (honesty, fairness, respect, responsibility and reliability). To answer the following question: "Does cyber marketing affect customer attraction?" The research was applied to a sample of employees at Asia Cell Company in Najaf Al-Ashraf. The research included two hypotheses for correlation and influence. The research community reached (102) workers, (91) questionnaires were distributed, (88) questionnaires were retrieved, and (2) questionnaires were excluded, leaving (86) questionnaires that were actually used in the statistical analysis. The data were processed using (Spss.v.23). The research concluded that cyber marketing affects customer attraction, as cyber marketing has become one of the influential variables in the business world.