Strategic Direction and its Role in Promoting Strategic RenewalAn analytical survey study of the opinions of a sample of employees of the Smart Assets Organization

Abstract

Abstract

The current study aims to demonstrate the impact of the strategic orientation variable on the dependent variable of strategic renewal in the organization under study. The researcher focused on the problem of the study: Does strategic orientation have an impact on strategic renewal? The study gained its importance by focusing on two variables of importance at the level of administrative sciences. On the other hand, the study reflects its importance in the field of application - the real estate investment sector - and the target sample is the Smart Assets Organization. The main study tool is the questionnaire, which was designed from a five-rank scale that included 9 questions for the strategic orientation variable distributed over three dimensions and the same for the strategic renewal variable. It was distributed using the intentional sample method to (80) specialists and experts in the field of real estate marketing employed in the Iraq branch - the capital Baghdad - and the response rate reached 95%. The study reached several conclusions, the most important of which is proving the existence of a relationship of influence between its variables by relying on the statistical program SPSS and Smart. The study also recommended that researchers and those interested in the real estate sector conduct more research to advance the real estate investment sector.