Employing persuasion strategy to develop young audiences’ awareness of the ethics of digital advertising

Abstract

Advertising is generally a form of persuasive communication and uses language strategies, symbols, images, music and sound to change consumer behavior towards goods and services. It also uses attitudes and trends and adopts new consumer values. The audience is on every side and uses positive and sometimes negative values ​​and patterns. As well as the adoption of persuasive methods and strategies in advertising messages. Hence, the research problem of our study was formulated, which is the extent to which persuasion strategies can be employed. In educating the student public about the ethics of digital advertising by describing one of the communication activities that aims to influence the behavior of the consumer and convince him to purchase goods and commodities. By conducting a scientific experiment on a group of students from the Department of Information / College of Arts / University of Anbar, which consisted of (30) items, it was reached There are scientific differences in favor of persuasive methods and their role in developing public awareness of the ethics of digital advertising and the extent to which they are taken into account in the content in building the advertising message, which gives clear and positive indications regarding the importance of the active and positive role of persuasion in achieving the goal of digital advertising in particular.