The Five Basic Mistakes in body language and their role in determining the level of attraction or repulsion of customers. An applied study in a number of religious tourism sites in the Holy Najaf Governorate.

Abstract

The research aims to highlight the nature of the relationship between the five basic mistakes in body language that workers make and their role in determining the level of customer attraction. The research is being applied in the field to a sample of religious tourism sites in Najaf through a questionnaire for the purpose of collecting data and distributing it to workers in service marketing sites with the help of Using qualitative and quantitative scientific means and programs in order to reach the most important results that benefit the research and achieve its objectives. The research reached a set of conclusions, most notably the five basic mistakes that constitute the focus of customers' attention in general and affect the process of attracting them to the tourist site. The research sets a set of scientific recommendations, the most prominent of which is the need to stay away from practicing all the five mistakes referred to in the research, as they are unacceptable and unacceptable cases, and the need for periodic monitoring of the behavior of workers to ensure that they do not commit these mistakes