Customer passion and an impact on organizational sustainability: Analytical study in the centers of selling electronic products

Abstract

The purpose of this study is to know the role of customer passion through organizational sustainability, to reach the main objectives as follows

1.The ability to achieve organizational environmental sustainability through customer passion

2.The possibility of achieving organizational economic sustainability through customer passion

3.Knowledge of organizational social sustainability through customer passion

4.Achieving organizational human sustainability through customer passion

Study Approach In the study’s curriculum, the researcher adopted the analytical method, which is based on taking a sample from the study population so that it represents a real representation. Their answers to the questionnaire are taken as a basis for the descriptive aspect and the statistical analytical processes related to the study’s variables to reach results that are interpreted and the formulation of conclusions drawn from those results, as well as what the researcher finds from Information during personal interviews with decision-makers in the organization in question Conclusions

1.Customer passion represents a competitive advantage in today's business environment, and organizations can continue in the process of developing their products and evaluate outstanding performance in the business environment

2.Customer passion organizations can consistently bring high value products to market faster and more efficiently than competitors

3.Customer passion represents the organizational ability to generate incremental and radical innovations based on acquired knowledge to improve the performance of organizations

As for the special conclusions about the organizational sustainability variable

1.Sustainability is an essential element for the success of the relationship between the organization and the customer, and it tends to be linked to a number of elements, such as achieving the organization's competitive advantage and meeting customer requirements.

2.It reflects the high level of organizational sustainability and tends to be flexible in controlling the relationship with the customer

3.The adoption of corporate social responsibility practices leads to a trend towards enhancing organizational sustainability, so that organizations can meet a number of overlapping activities such as satisfying customers, meeting their expectations, and increasing awareness towards the brand.