Measuring the sustainable performance of the University of Kufa using the sustainable balanced scorecard
Keywords:Sustainable performance, financial perspective, social perspective
AbstractThe research aims to measure and evaluate the sustainable performance of kufa university according to the sustainable balanced scorecard indicators, and to show its ability to serve society through social and environmental performance indicators. Therefore, sustainable orientation is considered necessary in the contemporary business environment because it reflects the clarity of the strategic objectives and work roles of the teaching and support staffs for achieving educational services of high quality, and for supporting creative capabilities , which is making a university an important factor for the work market. The methodology research depended on the financial and non-financial data from (2017-2018) . The results were measured according to the case study of kufa university. The results showed that the university of kufa is able to transform from an operational perspective to a sustainable performance focusing on social and environmental indicators. The kufa university is started to achieving sustainable performance to enhance the quality of its services. The research recommendations advice university leaderships to make more interesting to environmental and social factors when adopting strategies for higher education and scientific research, in addition to create multiple lines with the market and society.
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