Peace Marketing the adoption of Customer Behavior Modeling: A Survey Study for a Sample of the Officials of Noor Al-Kafeel for Animal and Food Products in Sacred Kerbalaa Governorate

Abstract

Abstract

 The current study aims mainly to examine the role of Peace Marketing the adoption of Customer Behavior Modeling as an attempt to fill the cognitive gap in explaining the nature of the relations among the study's variables by analyzing the relations among them, which is done by survey a sample of the officials of Noor Al-Kafeel for animal and food products in sacred Kerbalaa governorate. To achieve this goal, the questionnaire was used as a main device to collect the required data, by distributing to the study samples. The questionnaires were distributed electronically to the institution members who were(226), where(7) were invalid. (OUTLIER) test is conducted to test the irregular data finding that (17) were irregular, so the sample final number was(202), analyzed by a number of the statistical tests available within the statistical programs( SPSS V24 And SMARTPLS).

The study concluded a number of statistical results: The results proved that there is a possibility for the institution to invest the available labor and wealth in a way that ensures the optimal exploitation of these resources. The organization is interested in disclosing and storing information related to its products and grants the right to customers to award compensation for their exposure to the resulting risk.