Behavioral finance dimensions in financial sustainability

Abstract

The study consists of two variables: the behavioral financial theory variable is an independent variable, and financial sustainability is a dependent variable. The study aimed to find the relationships of influence, correlation and interactive relationships between the variables. The study relied on descriptive analysis as a tool for measuring the study variables, and a sample of (120) investors in the market was selected. Iraq Securities. The study was represented in the lack of continuity of investors' business and the sustainability of their projects and investments in the Iraqi markets, and this is due to the presence of behavioral motives in making financial decisions. Statistical programs (SPSS V.24, SmartPLS). The study reached a set of conclusions, the most important of which is the existence of an influence relationship between the behavioral financial theory and the financial sustainability of investors in the Iraqi Stock Exchange