The role of systemic intelligence in promoting sustainable marketing: An exploratory study in the Union Food Industries Company Ltd

Abstract

The study aims to identify the role of systemic intelligence in promoting sustainable marketing represented by its dimensions (the economic dimension, the social dimension, the environmental dimension, the technological dimension). And what is the extent of the relationship between the two variables in achieving the objectives of the company in question? The exploratory study conducted in the Union Company was adopted in the field, and the study population reached (250) individuals in the marketing department, and the data was collected through a questionnaire form based on international standards, and the study was conducted on (150) A questionnaire for the sample surveyed, and two main hypotheses were tested, and the study used a number of statistical methods, and to obtain the results of the study, the most important: There is a significant correlation between systemic intelligence and sustainable marketing, and there is a significant effect between systemic intelligence and sustainable marketing, and the study presented a set of recommendations, the most important of which are The company must work to highlight the role of systemic intelligence in order to promote sustainable marketing, because of its positive repercussions on the use a nation in a whole, and how homogeneous are these two variables in achieving the company's goals and the need to focus on contemporary and modern methods used in the management of the company in order to enhance the types and dimensions of sustainable marketing.