Digital tourism intelligence and obstacles to its applications in Iraq

Abstract

Tourism intelligence represents one of the most important solutions that work to meet the challenges in the tourism sector in Iraq, as well as providing early solutions through smart electronic applications that deal directly with tourists in different geographical places and environments, as well as the time and effort factor in communicating information and direct interaction with them.    Tourism intelligence works to achieve the current desires of tourists and understand their future requirements by designing smart programs with high technologies that can interact with incoming tourists, predict their needs, and determine their social behavior, which leads to improving the quality of tourism service and increasing rates of satisfaction with tourist destinations. The problem of the study stems from the real challenges that the tourism sector suffers from, foremost among which is the reliance on the old traditional methods in providing tourism services to incoming tourists, especially in hotel reservation services, flight services, and services of tourism and travel companies, as well as the direct interaction of virtual environments directly and at a high-level spread speed The hypothesis was determined that there is a significant correlation between tourism intelligence and the determinants of the virtual environment using the statistical program (spss). Training on the use of modern technologies and electronic programs in the tourism sector in Iraq faces great challenges, foremost of which is the low smart tourism culture, and the lack of connection of service tourism institutions with the Internet, which made them suffer from many problems, foremost of which is moving away from the smart tourism world, which has become the mainstay in The aesthetic of the tourist environment with electronic interactions, wide views, and the achievement of additional financial resources through extensive tourism contents published on various social networking sites. Therefore, the study sheds light on the use of digital technology to manage smart tourism destinations and transform challenges into possible opportunities that help decision-makers to take the necessary measures to improve the quality of tourism service.