The role of smart leadership in enhancing marketing knowledge: an analytical study of the opinions of a sample of workers in the Kufa Cement Factory

Abstract

The research aims to reveal the relationship and influence between smart leadership through its dimensions
(Emotional intelligence, spiritual intelligence, rational intelligence) and marketing knowledge through its dimensions (customer knowledge, competitor knowledge, market knowledge). The research problem was defined in several questions centered around the nature of the correlation and influence relationship between the research variables, which indicated the extent of the possibility of benefiting from the dimensions of smart leadership in enhancing the marketing knowledge of workers in the researched organization represented by the Kufa Cement Factory. For this purpose, a hypothetical plan for the research was developed that expresses two of the main hypotheses. Which included testing the correlation relationship and the hypothesis of influence between the research variables. In order to ensure the validity of the hypotheses, all of them were subjected to multiple tests to ensure their validity. The importance of the research is highlighted by the importance of the variables investigated (smart leadership, marketing knowledge). This will inevitably lead to the success of the organizations and their ability to improve their work. In turn, it contributes to competition in the field of the role of the smart leader in acting intelligently and rationally in his dealings with workers within the organizational work environment, which makes the workers feel a stable work environment with the aim of reaching goals or achieving organizational goals. The research used the questionnaire as a means of obtaining data. The research used the descriptive approach. Analytical as a research method. The research adopted the employees of the Kufa Cement Factory as the research population, and a sample of (78) employees was selected. The data was analyzed using a set of statistical methods (correlation coefficient, simple regression coefficient) and the results were extracted using the statistical program (SPSS v.23). The research reached a set of conclusions, the most important of which was that smart leadership can contribute to enhancing marketing knowledge among workers in the organization under study.