Marketing communications and its impact on enhancing customer loyalty An exploratory study of the opinions of a sample of employees at Al-Zikra Travel and Tourism Company in Najaf Governorate
DOI:
https://doi.org/10.36322/jksc.v1i71.14769Keywords:
marketing communications, customer loyalty, impact studyAbstract
The research aims to highlight the nature of the relationship between marketing communications and its impact on enhancing customer loyalty. The research is being applied in the field for a sample of workers in Al-Thikra Travel and Tourism Company in Al-Najaf, through a questionnaire form for the purpose of collecting data and distributing it to the sample, with the help of scientific means and programs in order to reach the most important results that benefit the research and achieve its goals. The research reached a set of conclusions. Most notably, marketing communications play an important role in enhancing customer loyalty in business organizations, which reflects positively on their market share and increase their profits. The research puts a set of scientific recommendations, the most prominent of which is the need to adapt the dimensions of marketing communications according to the company's work and use it to enhance customer loyalty in a comprehensive manner that achieves its goals.
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