The role of performance evaluation and creative capabilities in building higher education institutions, an analytical study at the College of Administration and Economics - Al-Mustansiriya University

Abstract

The aim of this research is to identify the extent of the creative capabilities of workers in educational institutions and their relationship to their performance by shedding light on the concept of performance evaluation and their creative abilities, the importance, and the vital role that the educational institution can play in developing the creative abilities of these individuals. This research provides some practical proposals for the educational institution in order to adopt the creativity methodology in dealing with working individuals, by presenting many of the axes that the institution can adopt in a way that reflects positively on the development of the creative abilities of individuals, and thus its impact on society. This research used the analytical library methodology by conducting a survey of the available scientific output and published electronically or on paper on this topic, and the research was based on the descriptive approach in analyzing the practical side, where a sample consisted of (50) individuals from the research community, which were represented by managers. And employees and professors in the College of Administration and Economics - Al-Mustansiriya University. A questionnaire was designed for the research as a means of collecting the necessary data, and it was distributed to the research sample. (37) questionnaires out of a total of (50) were analyzed using the SPSS statistical program, and statistical tests such as (arithmetic mean - correlation factor - t-test) and other tests were used with the aim of Access to valuable indications and indicators that support the goal of the research. The research concluded by presenting a number of conclusions and recommendations.